Apple Pre-loading Carts Ahead of iPhone Duo Launch

The company’s product page currently allows users to lock in their preferred carrier and hardware specifications, effectively staging the transaction. Once the checkout portal goes live, these pre-configured carts require only a final confirmation, providing a significant speed advantage over those starting from scratch. This staging mechanism serves a dual purpose: it streamlines the user experience while granting Apple early visibility into demand and inventory requirements before the formal sales period begins.

For those still weighing their purchase, the official preorder window commences at 8am ET. While this pre-loading process is not a finalized transaction, it eliminates the most time-consuming steps of the checkout flow. Expect the initial scramble for units to be intense given the anticipation surrounding the device's entry into the foldable market.