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Technology

Google unveils universal shopping cart to streamline holiday spending

Timed for the surge of Black Friday and holiday commerce, Google has deployed its universal shopping cart across the Gemini app and search interface in the United States. The tool consolidates product tracking from various retailers into a single digital hub, aiming to simplify price monitoring and payment selection for online shoppers.

Google unveils universal shopping cart to streamline holiday spending

The cart functions as a centralized repository for items discovered through Google’s AI-powered search modes. Users can aggregate products from disparate storefronts, receiving automated alerts for price drops and restocks. While Google intends to extend this functionality to Gmail and YouTube, current capabilities remain focused on search-based discovery.

Payment flexibility remains a core feature of the rollout. Shoppers can complete transactions via Google Wallet or transfer items directly to individual merchant carts. Integrated analysis of credit card perks further assists users in selecting the most advantageous payment method at checkout. This launch arrives as Google intensifies its rivalry with OpenAI and Meta, both of which are actively developing agentic AI assistants designed to execute purchases on behalf of the consumer.

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